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Sure, Mac developers may have to adjust to a more competitive market in which they get a smaller cut than they were used to. With the added visibility and likely higher sales volume in the Mac market brought on by the App Store, will developers have to drop their prices on Mac apps to stay competitive? On a related note, will we start to see more iOS-developers-gone-Mac bring in more casual mobile-like apps to the platform?

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Mac apps tend to be more expensive than ones for iOS, of which the majority are either free or under $5. ItвЂ™s highly subjective, and bound to annoy some developers, but ultimately the safer road. Still, Apple is hedging their bets on the fact that the more useful apps shouldnвЂ™t be offensive to anyone- to which theyвЂ™re probably right. What is вЂњobjectionableвЂќ to some is not to others. TheyвЂ™ll always be out there, you just might have to search a little harder. Still, a lot of the more hackish Mac apps potentially use undocumented APIs, and no oneвЂ™s arguing theyвЂ™re not cool. Apple wants to give users a sense of comfort in knowing apps in the App Store are stable and wonвЂ™t compromise security. Their use is subject to unreliable behavior and could lead to security holes. In fact, a many of the more вЂњinterestingвЂќ Mac apps probably rely heavily on the use undocumented APIs.ДЄpple doesnвЂ™t make certain APIs public for a reason.

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вЂњApps that use non-public APIs or include undocumented or hidden features inconsistent with the description of the app will be rejectedвЂќ Presumably in regards to this section of the agreement, one developer at prolific Mac software house AmbrosiaSW told Informationweek вЂњthe restrictions may make it impossible for a number of our applications to be submitted.вЂќ Some examples may be AmbrosiaвЂ™s video screenshot tool Snapz Pro X, or universal audio recording tool WireTap. If a developer really wants to distribute their Java app on Mac however, there is still nothing stopping them- though with AppleвЂ™s deprecation announcement the ball is really in OracleвЂ™s court now to keep Java on OS X alive. Basically, Apple wants to give users of the Mac App Store a certain confidence in quality for its apps to be as вЂњMac-likeвЂќ as possible which is more simply attained by using the native Objective-C. They require an additional installation and Apple wants to deliver a Mac App Store experience similar to its iOS brethren, in which stability, security, and UI consistency are highly valued by the review team. Java apps on Mac are slower and bulkier than their native Objective-C counterparts. This comes after the announcement that Apple will be discontinuing its custom ported Java packages for OS X after the current release. The App Store review guidelines state вЂњapps that use deprecated or optionally installed technologies will be rejected.вЂќ This essentially outlaws Java apps from the App Store and locks developers into using Objective-C. Or if youвЂ™re a savvy consumer looking to get the best possible price you could always have the option to buy it straight from the developer. Buy an app from the App Store for convenience, to always keep it up to date, or so you donвЂ™t have to enter your credit card info over and over again at different sites. Additionally, there is nothing in the agreement that states you canвЂ™t sell your app for a lower price elsewhere, so the 30% Apple tax could be potentially subsidized by a higher price on the App Store. Additionally, the terms of the Mac App Store do not, thankfully, disallow developers from selling their apps elsewhere (from their own website, for example). The App Store will give apps a much higher visibility, presumably boosting sales. Why would a developer want to start giving up 30% of their sales?

On Mac, however, developers have always been free to sell their applications directly to consumers and not have to share their sales revenue with Apple. On an iOS device, where there is no alternative to the App Store for downloading apps (beyond jailbreaking your device), the 70/30 split has been widely accepted as being fair to developers. The Mac App Store borrows a familiar pricing scheme from the App Store for iOS, giving developers a 70% cut of app sales.

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